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WOME Collection – Art Direction

  • Client

    Innova

  • Services

    Product Design, Art Direction

WOME, a bag collection handcrafted in Guatemala

The ancient Mayan art of back-strap weaving is one of the biggest sources of income for indigenous communities in Guatemala. Looking to preserve that tradition, but also to lower the time of production and then being able to increase the artisan’s salaries, we avoided using embroidery by designing simple patterns with vertical lines. We also wanted to represent the spirit of this beautiful country throughout the color, creating four different prints for three different bag designs.

 

 

Product Design

Variety of patterns

Handmade in Guatemala

Modern & Creative

 

 

Neutral

Simple. Just a single color to combine it with all your possible outfits.

 

 

Medium

Two different colors, two different ways. To hesitant people.

 

 

Stripe

Blue colors and shades. Degraded colors are always an option.

 

 

Intense

Full color design. Vivid colors always make you feel happy.